Founder
Founder•Chairman Strategic Development•Vice Chairman

Personal Profile

Simon S. Goe

A U.S. citizen, Simon S. Goe is a leading figure in the international bio-feed industry and the founder of GoeGoe Honglin Group. He graduated from the Graduate Institute of Business Administration at National Chengchi University (NCCU) in Taiwan and later served as a lecturer in the Department and Graduate Institute of International Trade at NCCU's Center for Public and Business Administration Education. He subsequently pursued a doctoral degree at Indiana University in the United States.

Founded Ocean Star

In 1985, Mr. Goe founded Ocean Star International, Inc. in the United States and established a port and production facility on the Great Salt Lake in Utah. The company specialized in harvesting and processing Artemia cysts, a resource widely referred to by the U.S. media as “floating gold.” Through years of self-directed research and technical innovation, Mr. Goe came to hold approximately 90% of the industry's patents. Today, Ocean Star's Artemia cyst products are sold worldwide, and the company remains a global industry leader.

  • Community Impact

    Since the 1980s, Mr. Goe has supported charitable and community initiatives across China. Over the years, he has contributed to the construction of a Hope Primary School, the restoration of historic sites including Huangze Temple and the Thousand Buddha Cliff Grottoes, and conservation efforts in the Sanjiangyuan region, the headwaters of China's three major rivers. These efforts reflect Mr. Goe's long-standing commitment to supporting education, preserving cultural heritage, and protecting the environment.

  • Author & Educator

    Beyond his entrepreneurial work, Mr. Goe has also contributed to education and literature. He authored the university textbook Marketing Management and the memoir King of Artemia, which recounts his entrepreneurial journey and personal experiences.The memoir was praised by Mr. Fang Quanlin, former Director of the Shanghai Municipal Bureau of Culture, for its authentic storytelling and vivid portrayal of perseverance, compassion, and life experiences in Taiwan and the United States during the twentieth century.

Independent Ventures in Healthcare, Biotechnology, and Beyond

Mr. Goe's personally funded, wholly owned investments also include Guangdong Honglin Biotechnology Co., Ltd., Beijing Honglin Pharmaceutical Co., Ltd., GoeGoe Honglin Biopharmaceutical (Jiangsu) Co., Ltd., as well as PURPLE SKY Winery and PURPLE SKY Restaurant in Honeyville, Utah, U.S.

Guangdong Honglin Biotechnology

Founded by Mr. Goe, Guangdong Honglin Biotechnology Co., Ltd. is a wholly U.S.-owned biotechnology company based in Shantou, Guangdong Province, specializing in high-quality biological feed for fish and shrimp larvae. The company uses U.S.-patented low-temperature drying technology to maintain product activity during drying and sterilization, earning recognition from customers for product quality. All of its products are exported to markets across Southeast Asia, Europe, and the Americas, serving customers in the global aquaculture industry. The company has earned a strong reputation in the industry and is among the world’s longest-established producers of shrimp larval feed.

Dream Hiker

Dream Hiker is Mr. Goe's award-winning American Quarter Horse, known for her athleticism, speed, and elegance in competition.

Bred from a distinguished lineage of registered American Quarter Horses, including proven winners, Dream Hiker has established herself as a successful competition horse. Since 2021, she has earned $64,022.04 in winnings, with multiple top-five finishes and first-place victories at the Utah and Idaho RCHA Futurity competitions and the AQHA World Roping Show.